# Brand Primary: Getspotted

## Brand Essence
**Core Identity**
Getspotted is an AI outreach intelligence platform that bridges the gap between brands and the AI-driven engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overview) that now influence buyer decisions. It is the definitive "data layer" for Generative Engine Optimization (GEO).

**Mission**
To empower brands to reclaim lost revenue by ensuring their presence in AI-generated answers. We turn the "black box" of AI citations into a transparent, actionable roadmap for digital acquisition.

**Key Value Propositions**
*   **Visibility Intelligence:** Identify exactly which sources AI models trust for your most critical keywords.
*   **Actionable Prospecting:** Move beyond analytics to execution by identifying high-value "Hot Spots"—pages cited across multiple AI models—and connecting with their editors.
*   **Precision Targeting:** Replace guesswork with real-time, multi-model scanning that reveals where your brand needs to be cited to influence buyer intent.

## Market Positioning
**Target Audience**
*   **SEO & Growth Teams:** Professionals building visibility strategies for the era of Generative AI.
*   **Outreach Agencies:** Service providers looking to offer high-impact AI placement services to clients.
*   **Founders & Revenue Leaders:** Stakeholders focused on opening new acquisition channels and securing brand authority in AI search.

**Competitive Differentiation**
Unlike traditional SEO tools that focus on keyword ranking in blue-link search, Getspotted focuses on *citation frequency* within LLMs. By scanning 30 parallel queries across six major AI sources, Getspotted provides a proprietary "Frequency Score," allowing users to prioritize efforts on the sources that carry the most weight in the AI ecosystem.

**Brand Personality & Tone**
*   **Direct & Urgent:** We speak to the reality that "every AI answer is a sale you're missing."
*   **Analytical & Empirical:** We prioritize data-driven insights over marketing fluff.
*   **Strategic Partner:** We act as a navigator in the complex, shifting landscape of Generative AI search.

## Key Messaging
**Primary Message**
*Stop losing sales to AI silence. Getspotted helps you see the pages AI recommends to your buyers, reach the editors, and get cited.*

**Supporting Narratives**
*   **The GEO Imperative:** Traditional SEO is no longer enough. The new frontier is Generative Engine Optimization (GEO), where authority is measured by citation, not just ranking.
*   **The Power of Hot Spots:** A "Hot Spot" is a high-value target—a source page that appears across multiple AI models. By securing a mention on these pages, you maximize your reach across the entire AI ecosystem simultaneously.
*   **Global Reach, Localized AI:** AI citations vary by geography. Getspotted allows brands to track how their presence shifts across 12 countries, ensuring global relevance.

**Proof Points & Credibility Signals**
*   **Multi-Model Coverage:** Real-time scanning across 6 critical sources: Google SERP, Google AI Overview, ChatGPT, Perplexity, Gemini, and Claude.
*   **Actionable Data:** Provides the specific contact information for editors behind cited pages, moving users directly from discovery to outreach.
*   **Privacy-First:** User scan results and tracked keywords remain private, ensuring competitive strategies remain secure.